How a Business Degree Will Serve You Well in the Modern Economy

Jeff Van Harte
4 min readSep 27, 2024

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A college education is more important than ever in our modern global economy. With industries constantly adapting to new technologies and market demands, the need for specialized skills and knowledge is at an all-time high. A business degree equips students with the essential tools to navigate this dynamic environment and opens up career opportunities across various sectors.

There are plenty of reasons why you shouldn’t underestimate the importance of higher education, especially the value of a business degree. But take it a step further and consider the benefits of attending a public university, specifically the unique advantages of California State University, Fullerton’s (CSUF) College of Business and Economics.

The Importance of a College Education in the Modern Economy

Rapid technological advancements and increased globalization characterize the modern economy. In such a competitive landscape, a college degree has become a fundamental requirement for many jobs.

According to the National Center for Education Statistics (NCES), on average, young adults ages 25 to 34 with a bachelor’s degree earn 59% more than those with only a high school diploma. Moreover, the unemployment rate for college graduates is significantly lower compared to those without a degree.

The Value of a Business Degree

A business degree is one of the most versatile and practical degrees available. It encompasses various fields such as finance, marketing, management, and economics, providing a well-rounded education that prepares graduates for a wide range of careers. Whether you aspire to work in a corporate setting, start your own business, or contribute to a nonprofit organization, a business degree offers the foundational knowledge and skills necessary to succeed.

One of the biggest advantages of a business degree is its versatility. Graduates can pursue careers in numerous industries, including finance, marketing, human resources, operations, and entrepreneurship. According to a survey by the National Association of Colleges and Employers (NACE), business majors are among the most sought-after graduates by employers.

Essential Skills Acquired

A business degree equips students with essential skills that are transferable to various roles and industries. These skills include:

· Critical Thinking and Problem-Solving — Analyzing complex situations and developing effective solutions.

· Leadership and Management — Leading teams, managing projects, and making strategic decisions.

· Communication — Effectively conveying ideas and information, both verbally and in writing.

· Analytical Skills — Interpreting data and making data-driven decisions.

These skills enhance employability, enable individuals to excel in their chosen careers, and adapt to the changing demands of the modern economy.

Advantages of Attending a Public University

The choice of institution is crucial when considering higher education. Public universities offer several advantages that make them an attractive option for many students.

Cost-Effectiveness — Public universities are generally more affordable than private institutions. Lower tuition fees, combined with scholarships, grants, and financial aid options make higher education accessible to a broader population. According to the College Board, the average tuition and fees of public four-year institutions are significantly lower than those of private colleges.

Quality Education and Resources — Public universities often have extensive resources, including experienced faculty, research opportunities, and state-of-the-art facilities. These institutions are committed to providing a high-quality education that is comparable to, if not better than, private universities.

Benefits of CSUF’s College of Business and Economics

CSUF is renowned for its College of Business and Economics, which offers a comprehensive and dynamic educational experience. Here are some specific benefits of choosing CSUF for your business degree:

Accreditation and Reputation — CSUF’s College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition held by only 6% of business schools worldwide. This accreditation signifies a commitment to excellence and continuous improvement in education.

Unique Programs and Specializations — CSUF offers a variety of unique programs and specializations that cater to its students’ interests and career goals. From finance and marketing to entrepreneurship and international business, there are numerous options to choose from. Additionally, CSUF provides experiential learning opportunities such as internships, study abroad programs, and partnerships with local businesses, giving students a real-world experience.

Success Stories and Notable Alumni — CSUF boasts a network of successful alumni who have made significant contributions to various industries. For example, Representative Lou Correa is a successful businessman and has represented California’s 46th district in Congress since 2017. And perhaps somewhat surprisingly, television and movie star Kevin Costner graduated with a BA in Business from CSUF in 1978.

Another notable alumnus is Richard K. Davis, who currently serves as the CEO of Make-A-Wish America and previously was the executive chairman and president of U.C. Bancorp. Such success stories inspire current students and highlight the potential career paths available to graduates.

Invest in a Business Degree

A business degree is a valuable asset in the modern economy. It provides the necessary skills and knowledge needed to succeed in various careers and adapt to ever-changing market demands.

Attending a public university like California State University, Fullerton offers additional benefits, including affordability, quality education, and extensive networking opportunities. For more information, visit the CSUF College of Business and Economics website and consider attending informational sessions or open houses to learn more about how this institution can help you thrive in the modern economy.

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Jeff Van Harte
Jeff Van Harte

Written by Jeff Van Harte

San Francisco Bay resident Jeff Van Harte is recognized as a dedicated philanthropist and donor.